Wednesday, 18 August 2010
apple and its future
i was lucky enough to travel down to london yesterday, and while i was there i couldn't help but have a poke around the new apple store in covent garden. its certainly a showcase of what apple do best, show off. i'm not going to go into to much detail, but lets just say the lift alone was enough to go in and be impressed. there's also two big glass staircases, which are pretty impressive. the most interesting thing i learnt yesterday though was what apple seem to be doing at the minute, in terms of getting kids into macs. they had multiple tables set up with macbook pro's, all with imovie on, where kids could come and learn all the features of the program, and after not too long they made i short movie of whatever they wanted. what amazes me is, not only is apple getting into the heads of grown ups, with cash to spend on the shiny, glossy products. they're becoming a form of education, but in a very bad way. i can just imagine kids being wowed by all of the impressive polished features in OSX itself (as i am constantly), and then going to school the next day only to see a windows logo and an error message. how long is it before parents are forced to get their children a shiny new mac, and then how long before schools become overwhelmed with children wanting macs? sure, i might be getting ahead of myself on this one... but apple have really widened their audience to a very young age, and i think when ipads become more and more widespread, and ipods are given to kids at younger and younger and younger ages, they're going to notice that apple also make computers, and by apple educating youth with all of these strange programs to get them hooked onto OSX, i think we could soon see macs selling like hotcakes to parents who want to please their kids. is it really possible to think about a world with an even number of macs as windows computers? if your sane, then the answer is a sharp no. but if there's ever been a time where apple's got a shot at dominance, its right here, right now.
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